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Seller Sense
May 6th, 2014 9:40 AM

A chef will say that the first taste of a meal is with our eyes.  Staging a home for sale will give the buyer a first "taste" of the property and can make a listing stand out in comparison with others.  But there are some misconceptions as to staging.

Here are some steps to get a house ready to sell:

Decorating is not staging.  Many homeowners have pretty homes, and they have decorated them to match their personalities.  But personality should be taken out of the house so that it will appeal to the largest number of people.  Look for ideas in decorating magazines and keep it simple.

Staging is cosmetic.  There are certain home improvements that add more to the property value than the cost to fix it.  Instead of making major home improvements that may not add value, simple changes can include painting, wallpapering, decluttering, and focusing on dramatic cosmetic transformations.

Go for the Model Home look:   Remember what it was like to wander through staged model homes.  Use a minimum of furniture; remove family pictures and personal collections; declutter all the rooms; make each room open and spacious; use accessories to give the house an updated look; use luscious smells and soft music to "set the stage."

Highlight with color.  Yes, color!  For years real estate professionals have suggested to paint homes all beige or neutral colors.  Now many homes can "wow" a buyer by using dramatic accent walls, with decor to accent that color.  Just be careful not to use the wrong color in the wrong room.  Consult a professional decorator if in doubt, or use decorating magazines to see what is current and popular.

The best stage is empty!   When a home is being shown by an agent,  the owners should leave (and take the pets).  Let the buyers have emotional possession, ask questions and have the chance to make themselves at home!  No buyer will bond with a home when feeling uncomfortable in the presence of the seller.  

Even though inventory is low and there are less homes competing in this current market, preparing a home to show its best features may make the difference, not only in days on the market, but also in the price a buyer is willing to pay. 


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Posted by Barbara Doeringer on May 6th, 2014 9:40 AMPost a Comment

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